Giving Culture a Digital Boost
Client Miss Heritage Haiti
Small Bio
Miss Heritage Haiti had a pageant campaign to fulfill prior to competing at the Miss Heritage Global pageant, and Boost Your Brand was there to help. From PR to social media strategy along with collaborations with international brands, Miss Heritage was well equipped to not only showcase her brand on a digital platform, but win the entire global competition.
The Brand + The Need.
Miss Heritage Haiti 2022 had 4 months to campaign for the Miss Heritage Global competition where she competed with 35+ countries from all over the world. She needed to build awareness, increase reach on social media, and send out sponsorship and collaboration packages to elevate her platform. BYB was able to help with all of the above, presenting Miss Heritage Haiti as a brand strong enough to win the MIss Heritage Global pageant.
The value we provided
- Press (Magazine Cover, Photoshoots)
- Social Media Strategy
- Content Management
- Collaborations w/ Intnl Brands
WORK WORK
Press
Miss Heritage Global was able to receive press from digital and print magazines and media platforms including My Lifestyle Mag, CreativMag, Haiti Open, Sakapfet OKAP and many more with publications in countries including the U.S, Haiti, France, Qatar, Rwanda and South Africa.
Social Media Strategy
The MHG Instagram grew over 60% in 3 months with the use of content strategy, production, and content creation. The BYB production team was able to follow her to various countries while providing quality content to be created for various platforms. Social Media Growth: Campaign from June 2022 - September 2022
Collaborations with International Brands
MHG was able to fulfill collaborations with international brands to elevate her pageant platform. A few of these brands included Sakapfet OKAP, BVstylez, and HaitiFit. Sakapfet OKAP collaborated with MHG on a digital marketing seminar that was presented in Cap Haitiën to students from the original capital of Haiti. The MHG campaign promoted economic development in underdeveloped communities and countries, which made the seminar very appropriate as she was able to teach the locals how to utilize their technological resources in the business space to leverage their digital platforms. BVstylez is a luxury travel bag company that displays Haitian liberators and trailblazers that played a part in making history for the country that Miss Heritage Haiti represented. HaitiFit allowed for MHG to have a fitness plan and meal prep throughout her campaign to keep her healthy before, during and after her competition.
BVstylez
Sakapfet OKAP
