Client Legacy Orthopedics
Small Bio
Legacy Orthopedics, a team of world-renowned surgeons, needed an exceptional marketing strategy, and BYB was here to make it happen.
The Brand + The Need.
Legacy Orthopedics is a team of state-of-the-art surgeons in the North Dallas area. Awarded 'Super Doctors' over the past 4 years in a row and the 'Best of Big D' by D Magazine, this team of orthopedic surgeons needed a marketing strategy that matched their standard of excellence for the patient care they provide.
The value we provided
- Event Marketing
- Content Strategy & Creation
- Press
- Marketing Collateral Design
Work Work
Event Marketing
Legacy promotes health and wellness throughout the local community. To engage with their patients, reach potential new patients, and increase brand awareness, Legacy throws an annual 5k- and it is one for the books! From marketing collateral to local sponsorships and media coverage, BYB has increased attendance each year, increasing the fun for their North Dallas community.
Content Creation
Ever seen a 74-year old with 2 knee replacements finish a half marathon? It’s definitely not something you see everyday, but it’s one of many inspiring patient stories that take place daily at Legacy Orthopedics. BYB is there to share those stories.
A 74-yr old patient in the Dallas area completed the Dallas Half Marathon with 2 ‘Legacy Technique’ knee replacements, and we were there to make sure it didn’t go unnoticed. BYB produced a full informational + interview style video that not only resides on the front page of their website, but was also featured on the Dallas News!
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Press
In order to make sure these inspiring patient stories don’t go unnoticed, BYB created press releases and reached out to relevant news outlets to have Legacy’s stories featured on several outlets including the Dallas News. See their full must-watch interview here. Legacy Orthopedic doctors were also featured at Local Profile’s ‘Top Doc VS Top Chef’ event, where they competed with other top docs in the area in a cooking competition and were judged by an award-winning celebrity chef.
Marketing Collateral Design
From 5k events to press releases to brochures and newsletters, BYB makes sure that Legacy Orthopedics’ brand is reflected to the highest degree possible, while truly connecting with their patients.
