A Poppin' Adventure
Client Kettle Crack
Small Bio
With a name that was coined by the regulars at the Texas Renaissance Fair, Kettle Crack was a fan favorite- addictingly delicious and the perfect go-to snack. See how Boost Your Brand takes Kettle Crack from a name to a brand.
The Brand + The Need.
Kettle Crack - addicting, tasty and the perfect go-to snack. With a name that was coined by fans at the Texas Renaissance Fair, Kettle Crack realized that it had the potential to make noise outside the fair alone. Kettle Crack’s potential led them to creating a brand from scratch. Boost Your Brand helped out by creating the entire brand, bag design, establishing the digital platforms, and creating campaigns to build traction for the brand year-round.
The value we provided
- Brand Audit
- Bag Design (Packaging)
- Social Media Marketing & Management
- Website Design
- Graphic Design
- Influencer Campaigns
- Commercial Video
WORK WORK
Bag Design
Kettle Crack wanted to be the trippiest, most addicting snack in the market. After creating their brand elements, Boost Your Brand looked to provide the perfect package for the snack to be presented in person. The bag embodies the brand with a trippy, stylish look and engaging copy that allows the brand to appeal to their target audience.
Influencer Campaign w/ Box
To reach the masses and allow their target audience to find them, BYB was able to execute influencer campaigns for Kettle Crack. BYB coordinated the influencer list, gathered the goods for the boxes, designed the boxes, and executed campaigns that reached hundreds of thousands of people per campaign with engaged influencers who were bought into the brand.
Commercial Video
Kettle Crack wants to be a part of your escape. With a target audience of ravers, fair-goers, gamers, and people that love to live for thrilling moments, BYB was able to create a commercial that told the story of where Kettle Crack began that takes the audience on a “trip” through Kettle Crack’s brand story.
