Reviving Tradition, Igniting Excitement
Client East Texas State Fair
After being around for over 100+ years, The East Texas State Fair needed marketing services that reflect not only their rich history, but their current growth as a forward thinking brand. BYB was there to make it happen for ETSF and the 250,000+ attendees that participate in the fair fun each season. Boost Your Brand rebranded ETSF through updated brand elements, graphic design content creation and more, followed by social media campaigns to promote the changes and draw people of all backgrounds to the fair.
The Brand + The Need
ETSF has been around for over a century, and was looking to change their branding and initiatives to evolve with the times and be able to properly showcase all the positive economic effects that they have on Tyler, Texas. BYB provided them with marketing services that now tell the ETSF brand story to the world.
The value we provided
- Marketing Collateral Design
- Brand Brief
- Content Strategy & Creation
- Social Media Management
- Content Management
- Partnership Management
Branding + Design
With a brand that is over a century old, ETSF wanted to make sure to continue to display their ever-evolving brand voice in a way that would be receptive to their current target audience. BYB was able to revisit the brand and add brand elements to the printed signage that made up the branding at the fair.
ETSF needed a commercial that showcases all the fun that is had at the fair. BYB produced a commercial that brought this idea to life. This video shows the diversity of the people, attractions and events that took place throughout the fair.
Social Media Management
As a fair that brings the youth together year round, ETSF had potential to reach new audiences throughout their campaigning pre-fair. BYB was able to increase reach and ticket sales with their high quality, strategic short-form videos and photography used for social media purposes.
With many community relations, sponsors, and media outlets in place to make the fair happen, ETSF needed to ensure cohesive content and marketing management for these third parties. BYB organized communication, planning, and implementation of the services necessary to ensure successful partnership management.
In order to increase brand awareness and affinity, BYB organized an influencer campaign with Miss Texas that allowed the experience of ETSF to be seen on a large platform. This campaign connected well with the target audience as it was on-brand and personable to Texans state-wide.